You are practically never alone in the market you want to operate in. There will always be one or more companies providing a similar service or product meeting the same demand as yours.
Know your competitors – even better than they do themselves.
First, identify them, then, seek as much information on them as possible.
If there are too many competitors for you to know them individually you must determine the total number of competitors and try to pinpoint the ones presenting the biggest threat to your own existence.
You can get such information in many ways. E.g.:
Often, it can be worthwhile considering your competitors as your colleagues or collaborators. If the market for your service is sufficiently wide or has the potential of expansion all parties would benefit from cooperation.
If you get an order too big for you to handle on your own two
competitors/colleagues may come in handy help fulfilling the requirement.
Anbefaling godkendt af Startupsvar.dk
Creativity demands deep insight of the specific problem.
- Søren Hougaard, fra bogen Iværksætterheld