One of the most apparent things about running a shop or a restaurant is the necessity of getting buying customers into the store.
Great earnings potential
If you succeed getting buying customers into your store there is a great
earnings potential in this kind of business.
Oppositely, if you get no customers or just browsers, you can suffer a great loss from this kind of activity.
Thus, you should seek to optimise the factors leading to good sales:
Any restaurant or shop must be located where the customers are or where they live. The price of a shop is always directly proportional to the number of consumers passing on the sidewalk outside the shop. Strøget (high street) in Aarhus is the most expensive location, while a remote Galten side street is quite inexpensive.
New businesses should always go for the best location within the limits of
The best location of a lunch café could easily be in an industrial area of small businesses without in-house canteen. For a high class fashion shop the best location might be in a rich residential area.
A good location, however, is no guarantee that customers will flock to your shop or restaurant. It is important that the store signals candour and appears capable of meeting the consumers´ needs.
For instance you could:
Most consumers are positively surprised when they come to a store where they
get a good service. Running your own shop or restaurant you should always aim at
offering your customers good service.
Professional shop staff instructor, Kurt Bakman, says that there is a big difference between being a shop assistant and being a salesman/saleswoman.
This information the salesman/saleswoman uses to guide and bias the customer into a purchase - into buying the right thing and maybe buying more than s/he intended to.
The best promotion tool you can get is a satisfied customer who recommends
your restaurant or shop to others. For this to happen, the customer must have
experienced to get more than s/he expected. The mere experience of being
attended by a salesman/saleswoman is more than expected. But also a cup of
coffee on the house after a meal or offering the customer´s child an ice cream
adds to a positive experience.
If you get the customer´s address you can e-mail or send out newsletters whenever you have something new to present. It is also a good thing to have a business card or web address which makes it easier for the customer to pass on the experience to others.
Customers expect to buy flawless and perfect products. Thus, it is not the product you should spend time on improving for increased sales.
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