As soon as you have registered your new business, you should start focusing on selling your product or service. The time it takes before you have a proper sale and a steady income is always underestimated.
When you find that you want to sell men´s clothing, create software applications or do graphic designing, your next thought should be:
You probably have a presumption of who your customers might be but you probably did not analyze nor study it.
Here are some questions you could ask yourself and your customers. The responses and the analysis of the answers can be the basis for your customer analysis - which may be included in your business plan:
In order to make a more educated guess, you could interview 5 potential customers and see if they would buy your product rather than the one they´re using today. Talking to 5 potential customers - who are not your friends - provides invaluable knowledge about your customers.
You can also, in conversation with customers, evaluate your competitors´ strengths against yours. Also contact sector professionals and get their assessment of your product.
You may also be in the fortunate position of already having 5 customers when
you start your business. Or you might have agreed with your former employer that
they would buy at least 500 hours of work from you in the first two years.
Selling to customers
Once you know who your customers are, you must find a good way of reaching
out to them. You must therefore ensure that there is plenty of time in your work
week to contact customers - ideally one day out of the week.
There´s not just one correct way of contacting customers. The ways you communicate with them depends a lot on what industry you are in, the competitive environment and how different you are from your competitors.
Here is a non-exhaustive list of ways to contact customers:
Get more ideas by reading about sales and contact parameters and other sales
and marketing articles on this website
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