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Use your network

It is often through your network that you find your first customers, so activate it properly.

A network can also be used for exchanging ideas, sparring and support.

As a new business owner, it is important that you have a good network, or that you develop one. A good network can be made up of:

  • Former colleagues,
  • Other new entrepreneurs,
  • Business partners,
  • Competitors,
  • Friends
  • Families back home
  • Old school mates
  • etc.

Develop your professional network

You can build up a professional network in several ways. For example, become a member of a so-called ´erfa´ group (erfa stands for experience) or start your own network with business owners in your area.

Use competitors - spare your friends

Don´t be worried about joining networks with competitors. Even though you are perhaps competing for some of the same customers, it is also possible to learn a lot from each other.

Courses and trade shows

You should stay informed of relevant courses, seminars, trade shows etc. within your particular business area. This kind of professional event is an ideal opportunity to expand and nurture your network.

Networking outside working hours

You should learn to think in terms of networking, both at work and in your leisure time. Neighbours and team mates at the local sports club, fellow travellers and party guests are all potential customers and supporters in your network. Therefore it is also important that you are always open to new acquaintances. This way, your professional network will gradually get bigger and bigger.

Move out from home

A good way to make contact with Danes and other entrepreneurs is to move your office to one of the many office hotels you will find in most towns. Look for "kontorfællesskab" which is the Danish word for office hotels.

You can rent a table in a office with others or you can rent a whole office which for your self.

Avoid overdoing it

When starting your own business, the focus of your life will, inevitably, largely be your business. During periods with a lot of work and uncertainty, you will need the understanding and support of your family and friends.

On the other hand, you must appreciate that your friends and family are perhaps not as interested in your business as you are. It is also important to be able to talk about other things.

You always want to surround yourself with people who are rooting for you and who want you to succeed. Stay away from the naysayers who couldn’t do it themselves. – Arjun Rai


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Related articles:
Focus on sales
Research your market
Sales channels for your product
Elevator pitch
Use your network
Who are your competitors
Shop and Restaurant Marketing
Other subjects:
Sales and marketing
Legalise your business
Administration in a company
Financing startup
Personal consideration
Social enterprise